SOSS Bros seeks indie artist for official brand jingle

Miami-based sauce brand SOSS Bros is inviting independent artists, producers and beatmakers to create its official jingle, with a cash prize, sauce and royalties on the table. The contest is part of the company’s push to build its brand identity through unconventional marketing and music.

Why it matters: - SOSS Bros is turning brand music into a creative opportunity for independent artists. - The selected track could become part of the company’s identity across ads, social media and other branded content. - The deal includes cash, product and royalties, which may appeal to artists looking for both exposure and ownership upside.

What happened: - SOSS Bros is seeking an independent artist or music producer to create its official brand jingle. - The Miami-based sauce company is accepting original musical concepts from musicians, producers and beatmakers. - The company is offering the selected artist a cash prize, a bottle of SOSS Bros sauce and royalties under a mutually agreed music-rights arrangement. - Founder Hesham Hafez said the company does not want a forgettable commercial jingle and wants something people will want to listen to.

The details: - SOSS Bros says it wants music that fits its bold branding and “Sauce Over Everything” philosophy. - The selected composition is intended for possible use in digital advertising, social media, promotional campaigns and other branded content, subject to a final agreement. - Artists can submit work or express interest by emailing team@sossbros.com or sending a direct message to @secretsoss. - SOSS Bros will review submissions and work with artists whose music aligns with the brand’s creative direction. - Compensation, royalties, music rights and collaboration terms will be negotiated directly with the selected musician. - SOSS Bros is headquartered in Miami and sells sauces including Smoky Original, Ranch Killer, Habanero Heat and Spicy Creamy Soy. - The company website is More information.

Between the lines: - The campaign shows how consumer brands are using open calls and creator collaborations to build personality without relying only on traditional ads. - The music brief is also a branding test. SOSS Bros is looking for something memorable enough to function as part of the brand, not just background marketing.

What's next: - SOSS Bros will evaluate submissions and contact artists whose work fits its sound. - The company and the chosen creator will finalize compensation, royalties and rights before any use of the jingle. - If completed, the track could roll out across future brand campaigns and digital channels.