OCT Entertainment wins Gold A' Design Award for Mai Meng concert tour

OCT Entertainment’s 35th anniversary Mandopop tour, Mai Meng, also titled Treasure The Moment, won a Gold A' Design Award in the Event and Happening Design category. The recognition highlights the production’s blend of nostalgia, immersive stagecraft and cross-generational audience appeal.

Why it matters: - The Gold A' Design Award puts OCT Entertainment’s anniversary concert tour in a global design spotlight. - The win underscores how live music productions are using immersive visuals, adaptive staging and audience research to connect legacy artists with younger fans. - The recognition may influence future touring formats that need to work across different venues and audience groups.

What happened: - The A' Design Award named Mai Meng, a 35th Anniversary Concert Tour created by Katie Tai and Ciang Fan - OCT Ent., a Gold winner in the Event and Happening Design category. - The production is also titled Treasure The Moment. - The award announcement came September 10, 2026. - The concert tour was described as one of the most heartfelt Mandopop events of 2025.

The details: - The Gold A' Design Award uses a blind peer-review process and an expert jury panel. - The award recognizes designs with innovation and meaningful impact. - Treasure The Moment centers on companionship and nostalgia across Mai Meng’s 35-year musical journey. - The stage concept uses poetic minimalism. - The production blends 1990s nostalgia with modern stage technology. - Modular, movable and transparent LED panels shift with each song’s mood. - High-resolution simulated 3D effects support the visual design. - Lighting is synchronized to tempo and emotion. - Sound was tailored for each venue. - Cloud-based coordination helped keep the production consistent across cities. - Interactive touches included city-specific songs and surprise moments. - The team said the creative approach was informed by surveys, social media analysis and streaming data from more than 1,000 participants. - Katie Tai produced the project, with Jessie Qiu as line producer. - Ciang Fan served as chief director. - Tzulung Pan and Zhuang FuMing were technical directors. - Fifi Ying, Hsining Shen, Lin Lin, Howard Hsu, EJ Huang and Harrison Hsu handled executive direction. - Annie Huang and Sandy Yeh worked as unit production managers. - Chen QiSheng served as chief lighting technician. - Zhao Hong Chao contributed the stage design. - OCT Entertainment Co., Ltd. realized the production. - More information is available on the award page.

Between the lines: - The award reflects a broader live-entertainment shift toward multisensory, emotionally driven concerts. - The production tries to balance heritage artistry with contemporary audience expectations. - The use of research data suggests OCT Entertainment is treating concert design as both creative work and audience strategy. - The win also validates venue-adaptive production methods, which matter for touring shows that must travel without losing impact.

What's next: - OCT Entertainment expects the recognition to guide future projects toward more audience-focused research and adaptive production techniques. - The team plans to keep refining immersive design and cross-generational storytelling. - The company also wants to maintain consistent emotional resonance across touring venues.

The bottom line: - Mai Meng shows how a legacy Mandopop concert can use design, technology and data to feel both nostalgic and current.