Verbit launches AI captioning tool with human review

Verbit on July 15 launched Captivate Post Plus, a post-production captioning workflow that pairs AI caption generation with professional human review. The company says the product is built to help broadcasters, streaming platforms and FAST channels deliver distribution-ready captions faster and at lower cost.

Why it matters: - Media teams are under pressure to produce more captions for more platforms without slowing delivery. - Verbit says Captivate Post Plus is designed to reduce rejections and compliance risk when content moves from post-production into distribution. - The workflow targets broadcasters, streaming services, FAST channels and other teams that need caption quality to meet platform requirements.

What happened: - Verbit introduced Captivate Post Plus on July 15 in New York. - The product combines AI-powered caption generation with professional human review. - Verbit says the goal is to deliver distribution-ready captions faster and more cost-effectively than traditional media captioning workflows. - Captivate Post Plus is available now at more information.

The details: - Captivate Post Plus builds on Verbit's Captivate speech recognition technology. - The workflow includes automated caption segmentation and placement. - The system also detects commercial breaks, adds music notes and supports 37 atmospherics labels. - Human review covers caption placement, including top and bottom positioning and bumping to avoid covering on-screen content. - The service includes offscreen speaker identification for off-camera dialogue. - Customers can use Verbit's self-service captions editor for final review, export and quick atmospherics changes. - Verbit says the product lets customers move between fully automated AI captioning and premium human-reviewed captioning within the same platform. - The company says Captivate Post Plus expands its post-production portfolio and gives customers more workflow flexibility. - Verbit says the solution is built for broadcast, streaming, syndication and digital distribution. - Verbit says the product is aimed at FAST channels and distributors, streaming platforms and digital publishers, media operations teams handling live-to-VOD and archive workflows, and accessibility and compliance teams.

Between the lines: - The launch reflects a broader industry push to use AI for speed while keeping humans in the loop for quality control. - Verbit is positioning Captivate Post Plus between low-cost AI-only captions and slower, more expensive fully human workflows. - The message is that captioning can scale with content volume without forcing teams to choose between speed and reliability. - Jeffrey Lehman, post supervisor for Project Runway at Alfred Street Industries, said Verbit's value came from having both AI and human transcription in one platform. - Nick Ruiz, senior product manager at Verbit, said the product changes the tradeoff between fast AI captions and higher-quality human captioning.

What's next: - Media teams can now choose Captivate Post Plus for projects that need distribution-ready captions with faster turnaround. - Verbit is likely to use the product to deepen its role in post-production and accessibility workflows. - The company is also using the launch to reinforce its pitch to organizations with growing content volumes and stricter delivery standards.

The bottom line: - Captivate Post Plus is Verbit's bid to make AI captioning usable for final delivery, not just first-pass production.