Stacey Lee Halbert scales Two Cats Bookkeeping with a women-led, client-first model

Stacey Lee Halbert, founder of Two Cats Bookkeeping in St. Petersburg, Florida, is using her bookkeeping firm to help service-based entrepreneurs clean up their finances and make better decisions. After more than 25 years in operations and business support, she is aiming to expand beyond her local market while keeping her approachable, judgment-free style.

Why it matters: - Two Cats Bookkeeping is built to help small business owners understand their numbers, which can affect cash flow, planning, and long-term growth. - Halbert’s focus on service-based entrepreneurs fills a common need for owners who want organized books without accounting jargon. - The firm’s women-led model reflects a broader push for women supporting women in business ownership and hiring.

What happened: - Stacey Lee Halbert founded and owns Two Cats Bookkeeping in St. Petersburg, Florida. - Halbert works as a small business financial specialist focused on helping service-based business owners gain clarity and confidence in their financial systems. - Halbert has more than 25 years of experience supporting organizations across industries, including medical practices, higher education, and service-based businesses. - Halbert holds a Bachelor of Science in Business Management from the University of South Florida’s Muma College of Business. - Halbert says a serious injury during the COVID-19 pandemic pushed her to reconsider her career and launch her business while recovering at home. - Halbert is a certified QuickBooks Online Advisor.

The details: - Two Cats Bookkeeping offers bookkeeping cleanups, VIP strategy days, and “Do-It-With-You” support sessions. - Halbert oversees client bookkeeping, financial organization, team management, marketing, and strategic planning. - The firm emphasizes accurate, reliable, and easy-to-understand bookkeeping services. - Halbert built her earlier operational experience in business support and the healthcare sector, including several years in the chiropractic field. - Two Cats Bookkeeping is named after Halbert’s two cats, who were her “home office supervisors” during early remote work. - The business is positioned as approachable and judgment-free. - Halbert is known for translating accounting concepts into plain English so entrepreneurs can act on their finances without feeling overwhelmed. - Halbert says client feedback and reviews have helped confirm that her work is making a meaningful impact. - Halbert also credits her previous operational roles for preparing her to support small business owners effectively.

Between the lines: - Halbert’s story shows how a personal setback became the trigger for a business pivot. - Her emphasis on balance suggests she is selling more than bookkeeping; she is selling structure and confidence for owners who are trying to stay in control of their companies. - The women-led team and mostly women-owned client base reinforce a relationship-driven brand identity. - Halbert’s focus on established businesses suggests a move toward clients that need stabilization and refinement, not just basic bookkeeping.

What’s next: - Halbert wants to expand beyond the St. Petersburg area and reach more business owners. - She is especially targeting companies that have been operating four to five years or longer. - Halbert plans to help those businesses stabilize their financial systems and continue scaling sustainably. - Outside work, Halbert is working on stronger boundaries between her business and personal time. - Halbert continues to value travel, live music, and time with her husband and two cats as part of her personal balance.

The bottom line: - Two Cats Bookkeeping is being positioned as a growth partner for service-based entrepreneurs who want clearer books, stronger systems, and less stress around money. - More information is available through Stacey Halbert’s Influential Women profile and the Two Cats Bookkeeping website.